Sabaina Malik is no neophyte to the world of branding. She’s gone from helping launch Old Navy in Canada as a former leader to strengthening Kiehl’s—a L’Oreal brand—and their position in the luxury skin and body care arena. After four years of exciting work, strategic victories and non-stop travel from Toronto to New York, Sabaina switched gears and began to take on her own clients. But before she could put her fledgling business in sixth gear, she was headhunted by Apple and asked to oversee the Apple Store, managing multiple facets of the tech company’s retail operation in Ontario while leading a team of 150.

After five amazing years of constant adaptation and innovation at Apple, Sabaina once again set out on her own, this time launching M Industries, a business venture that would enhance brands’ success via better content. Today Sabaina uses everything she has learned in operations, branding, and marketing strategy to collaborate with agencies, consultants, and creatives to elevate her clients’ businesses.