I had a chance to sit down and have a talk with Sabaina Malik over coffee at lovely community branded coffee houses on a number of occasions. We not only discussed opportunities, but various components of brand & marketing. She is very passionate about her work & enhancing the message and its value both online & offline for business professionals. Sabaina spoke recently at our On-Line Buzz Conference for the Canadian Women’s Association of Realtors iwCONNECT, Queen Bee Edition. Her message resonated with all Attendees. She spoke on Brand & Marketing, and being authentic yet also relevant during exceptional times but also during crisis.
While we navigate COVID-19, and as we pivot, we have the opportunity to change the trajectory of our business. Sabaina made it clear we need to humanize our message to elevate & enhance our reputations both personally & professionally. How communities, clients, colleagues and others see us, will be determined not by our logo or tag line, but by our voice & corporate responsibilities as humans. That was Sabaina’s message iwCONNECT and she delivered it beautifully to us.
Thank you Sabaina, looking forward to working with you again soon!