M was founded in Toronto by Sabaina, a free thinker who wanted to do things differently. The traditional agency model was outdated for her and having worked for big brands for years, she wanted to transfer her knowledge to small and medium sized companies.

Sabaina’s vision has always been a simple one, hire the best people and then let them be free to do the best work possible. And that’s exactly what M has become known for, and many years later her team comes together everyday to make the best work they can.