Manal Boutros

The Challenge

Manal approached us looking for guidance on how to tell her story and share her successes in the real estate industry. Her challenge being that like many in the industry, she had built her business based on referrals and word of mouth. An Egyptian – Canadian, Manal had built a solid book of business helping investors, newcomers and their families find homes.

Twenty years in, she had never felt the need to have a brand or even a website. In 2021 recognized the changing market climate and saw competition like never before and she knew she had to take action.

What We Did

After a deep dive in Manal’s business, we understood that her first love is pre construction and investments. And while she sells residential real estate as well, setting her apart in the pre construction realm would lead her to long term success and satisfaction.

We built a sleek and sophisticated brand, unlike her competitors. We gave her a


The new brand and website have opened many doors for Manal. She has been recognized by Toronto’s top builders for her professional brand presence and curated customer journey. Her reach and reputation have grown and has. been awarded many new exclusive opportunities. Manal also now collaborates with large teams and brokerages extending her reach well beyond her previous portfolio.

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